The Versatile ID Holder with Zipper: Trends and Uses
Intro
When it comes to fashion accessories, the ID holder with a zipper is an unsung hero. It may not grab headlines like flashy handbags or designer shoes, but it carries its own weight in style and functionality. In a world where organization meets chic design, the ID holder with a zipper stands at the intersection, making it a valuable addition to the wardrobes of fashion influencers, stylists, and everyday users alike.
These versatile holders have evolved significantly, showcasing various styles and materials that cater to different preferences and functional needs. Whether you need a robust holder for daily use or an elegant piece for formal occasions, options abound. The upcoming sections will explore fashion trends, timeless pieces, practical applications, and even a look into the everyday charm these holders can add to both casual and professional settings.
Fashion Trends
The landscape of ID holders is continually shifting, reflecting larger fashion trends and contemporary demands. Zippered ID holders are currently making waves in several key areas.
Emerging Styles
Lately, minimalist designs have taken center stage. A sleek leather ID holder with a subtle zipper can elevate an outfit without overshadowing it. Brands are embracing sustainable materials, too, with eco-friendly options now appearing more frequently, catering to an environmentally conscious audience.
In addition, vibrant colors and patterns are being introduced, creating holders that not only serve a purpose but also become a statement piece. Imagine a geometric print ID holder peeking out of a tote, adding a splash of color.
Seasonal Must-Haves
As the seasons change, so do the styles of ID holders. During the colder months, thicker materials like leather or felt come into play, offering warmth and durability. Spring and summer, on the other hand, often favor lighter fabrics and playful designs, like bright hues or floral patterns that mesh seamlessly with brighter wardrobes. Keeping track of the latest styles will help you stay ahead in the ever-evolving fashion game.
Timeless Fashion
While trends may come and go, there are aspects of ID holders that remain steadfast, underlining their long-lasting appeal.
Classic Pieces
The leather ID holder is truly a classic. Its simplicity and elegance ensure it fits in virtually any scenario, from a corporate meeting to a casual brunch. The fine grain and rich texture of quality leather not only convey reliability but also project an image of sophistication. Even as new materials enter the market, leather holds its ground as a benchmark of timeless fashion.
Styling Tips
To smartly blend classic pieces with modern trends, think of layering and mixing materials. Pair a leather holder with a rugged canvas bag for a harmonized look that speaks to both style and practicality. Combine texture and color wisely to create a well-rounded ensemble.
Utilizing zippers adds not just convenience but also enhances the overall look. Match a bold zipper color to the holder's print or the colors of surrounding accessories, creating a cohesive yet eye-catching look.
"Fashion fades, style is eternal." - Yves Saint Laurent
Whether you're wearing it as part of your office attire or for a night out, the zippered ID holder remains a practical yet stylish necessity in today's fast-paced world. With this exploration, it’s evident that these holders will continue to serve both functional and fashionable purposes for years to come.
Foreword to Holders with Zippers
In today's fast-paced world, managing our essentials efficiently is paramount. Enter the ID holder with a zipper—a blend of practicality and style that caters to a variety of needs. This article will traverse through the intricate landscape of ID holders, focusing on how the zipper element enhances functionality while also serving aesthetic purposes. These accessories are not mere afterthoughts; they play pivotal roles in our daily lives, whether you are a business professional, a globe-trotter, or someone who likes to keep things organized at home.
Defining the Holder
At its core, an ID holder is a protective casing designed to display and secure identification cards, badges, or similar items. Unlike basic wallets or cardholders, ID holders specifically cater to the need for visibility and access while ensuring protection from wear and tear. These holders come in different shapes and sizes, offering a range of compartments to accommodate various items. The inclusion of a zipper transforms a standard ID holder into a versatile piece, providing an additional layer of security that prevents cards from slipping out and keeps items organized without the need to dig through unpartitioned spaces.
The Role of Zippers in Accessories
Zippers might seem like small details, but they bring a world of difference when integrated into fashion accessories. Zippers add functionality by ensuring that what you place inside is securely held, which is particularly essential for individuals in crowded settings or when on the go. Moreover, they offer ease of use; a simple zip allows quick access to necessary items without the fuss. In the context of an ID holder, the zipper not only secures important items but also can introduce a style element. Zippers can be made from various materials, offering a sense of personalization—be it a sleek metallic finish or a more casual plastic alternative. This adaptability makes them a must-have feature in contemporary accessory designs.
"In our daily lives, it's the small details that often make the most significant impact, and zippers in ID holders undoubtedly embody this ethos."
Emphasizing contemporary tastes, the functional advantages paired with stylish designs make ID holders with zippers stand out. Their importance cannot be overstated, as they fulfill various roles in professional, travel, and social engagements, balancing style, practicality, and security in one sleek design.
Design Considerations
When it comes to accessories, the design plays an essential role. In the context of ID holders with zippers, design considerations are not just about how they look, but also how they function in real-world situations. Each aspect of design, from the materials chosen to the sizes and colors, contributes to the overall utility and aesthetic appeal of these items. The right blend of style and function can enhance user experience while also making a statement in terms of fashion.
Material Choices
Leather
Leather is often seen as the gold standard in accessory materials, and for good reason. Its durability shines through in products that are designed to withstand everyday use. A key characteristic of leather is its natural ability to develop a unique patina over time, giving each piece its own history. When used in ID holders, leather offers a sophisticated look that elevates even the most basic designs. However, there are pros and cons. On one hand, it tends to be more expensive and requires specific care to maintain its appearance. On the other hand, it’s a long-lasting, classic choice that exudes quality.
Fabric
Fabric ID holders provide a more casual alternative, often prioritizing comfort over a formal appearance. They can be lightweight, which is a primary advantage for those who prefer a more relaxed everyday carry option. Cotton or canvas materials can add a pop of color and are generally easier to wash. That said, fabric might not be as robust as leather, leading to faster wear and tear. Its biggest advantage is versatility; different prints and colors can cater to various tastes and occasions, making them a favorite for those who embrace a more eclectic fashion sense.
Synthetic Materials
Synthetic materials are becoming increasingly popular, especially with the rise of sustainable fashion. Products like nylon or polyester can be designed to mimic the feel of leather or fabric while featuring greater resistance to water and dirt. This characteristic makes synthetic ID holders highly practical for daily use. They are often more affordable as well, appealing to budget-conscious consumers. Nonetheless, some might argue they lack the warmth and organic feel of traditional materials. Yet, in the right context, they can deliver excellent functionality without breaking the bank.
Size and Dimensions
The size and dimensions of an ID holder can influence not only its functionality but its overall appeal. Holders that are too small can lead to frustration when trying to fit essential items, while those that are too large may feel cumbersome. Ideally, a well-designed holder will strike a balance between compactness and ideal storage capacity. Considerations for style and use case should dictate size: for instance, a professional setting may necessitate a sleeker design, whereas casual outings can accommodate more spacious options.
Color and Aesthetic Appeal
Color choice can dramatically affect the perception of an ID holder, transforming it from a mere utility item into a fashion statement. Classic colors like black or brown appeal to a sense of tradition and formality, while vibrant hues cater to a more creative audience. Aesthetically speaking, how the colors interact can elevate the overall design. Colorblocking, patterns, or even ombre effects can capture attention. Ultimately, the visual aspect can be just as significant as the functional, reflecting individual style preferences and setting the tone for various occasions.
Functional Benefits
In the realm of ID holders with zippers, understanding their practical advantages becomes crucial in recognizing their growing popularity in both casual and professional settings. These holders not only serve a basic function but also offer a multitude of benefits designed to enhance security, convenience, and organization for the user.
Security Features
One of the primary considerations when choosing any accessory is security. This is where the zipper plays a significant role. ID holders equipped with zippers provide a reliable mechanism that ensures personal information and items are safely sealed away from prying eyes. The frustration of losing important identification, travel documents, or cards is a preventable issue.
- Zipper Integrity: A sturdy zipper mechanism, particularly those made with high-quality materials, resists wear over time. This durability translates to prolonged protection for cards and IDs.
- Lockable Options: Some ID holders offer lockable zippers, adding an extra layer of safety, particularly valuable for those in crowded environments or when traveling.
- Discreet vs. Visible Security: While some might prefer the peace of mind that comes with a zipper, others appreciate a design that conceals its contents, allowing them to maintain privacy even in public settings.
Convenience in Daily Use
When it comes to everyday applications, the functionality of zipper ID holders shines through in their practicality. Whether you’re rushing out the door for work or preparing for a weekend trip, these holders alleviate the hassle of digging through bags or pockets trying to find essential items.
- Quick Access: Zippers provide swift access to cards and IDs, removing the need for fumbling around. Brands like Bella Taylor integrate thoughtful designs that make reaching for your ID in a busy airport or during a security check a breeze.
- Compact Designs: Many holders are designed to blend convenience with aesthetics, ensuring that they fit comfortably into pockets or bags without becoming bulky.
- Multi-use Capability: Some holders come with designated compartments for cash, credit cards, and even small personal items, streamlining the user experience.
Organization and Storage
An organized life helps one tackle the day with better focus and efficiency, and this applies equally to personal accessories. ID holders with zippers offer ample organizational features that keep everything in its place.
- Easy Layouts: Various holders come with clear slots for straightforward visibility of IDs and cards, which is essential when needing to present your identification promptly.
- Separation of Items: Users often benefit from compartments that separate IDs from other items, reducing the risk of scratches or damage. Keeping these items organized not only helps in maintaining them but also in making searching for them easier.
- Versatile Storage Options: Beyond simply holding IDs, many have extra pockets for a business card or a small note. This versatility makes it perfect for both professional settings and casual outings.
"Having a proper ID holder with organized compartments is like opening a door to efficiency. Everything has its place, and you stay worry-free."
In sum, the functional advantages of ID holders with zippers cater to a variety of needs by enhancing security, offering daily convenience, and facilitating better organization. It becomes clear that these seemingly simple accessories are of paramount importance in an era where efficiency and functionality are key.
Styles of Holders with Zippers
Styles of ID holders with zippers play a crucial role in defining not just functionality, but also the personality of the user. In a world where both style and practicality matter, these holders stand out, providing various options that cater to individual preferences and needs. Whether one is looking for something laid-back, professional, or chic, there’s an ID holder out there that fits just right.
Casual Holders
Casual ID holders often feature playful designs and vibrant colors that resonate with a youthful spirit. Made from lighter materials, these holders are perfect for everyday use. They can be seen gracing the necks or belts of students, event-goers, or anyone who enjoys an informal yet organized way to carry their IDs.
The use of fun graphics or unique patterns can appeal to a younger demographic, encouraging self-expression without sacrificing utility. These casual ID holders may include additional pockets for essential cards or cash, emphasizing convenience. More than just a carrying case, they can complement a relaxed outfit, making a statement while keeping belongings secure.
Professional Holders
In contrast, professional ID holders embody sophistication and functionality. Typically crafted from high-quality materials, such as leather or refined synthetics, they cater to the demands of corporate environments. The design often leans towards minimalism, showcasing a sleek aesthetic that aligns with business attire.
These holders usually prioritize security, with zippers that ensure IDs are always protected yet easily accessible. Many professional designs come equipped with features like badge reels or slots for credit cards, magnifying the organizational benefits. Whether you’re attending a conference or leading a meeting, a well-chosen professional ID holder adds a touch of elegance, reflecting one’s personal brand.
Fashion-Forward Options
For those seeking to break away from norm, fashion-forward ID holders offer a collision of function and statement-making design. These might include unique shapes, luxurious fabrics, or even collaborations with fashion designers. They are intended not just to carry identification but also to embody a lifestyle.
Often, these styles incorporate rich textures—think velvet, metallic finishes, or even eco-friendly materials—drawing attention and admiration. A fashion-forward ID holder can easily transition from day to night, making it a versatile accessory for social events or casual outings.
"A well-chosen ID holder isn’t merely a practical item, it’s an extension of personal style."
Emphasizing the importance of design, these unique styles cater to those who aren’t afraid to stand out in a crowd. In doing so, they serve a dual purpose—keeping your ID secure while ensuring you look good doing it.
Trends Influencing Design
The realm of fashion and accessory design, particularly regarding ID holders with zippers, is not static; it constantly evolves along with societal trends and consumer preferences. Understanding these trends is vital for both designers and end-users to navigate the marketplace efficiently. This section dives deep into the elements shaping the design of these holders, focusing on sustainability and minimalist aesthetics, two significant forces driving contemporary accessory choices.
Sustainable Materials
In recent years, sustainability has taken center stage across various industries, and fashion is no exception. With consumers more conscious about environmental impacts, the use of sustainable materials in ID holders with zippers has become increasingly essential.
The adoption of eco-friendly materials such as organic cotton, recycled plastics, and vegan leathers is not just a passing fad. These materials reduce the carbon footprint and appeal to a demographic that prioritizes sustainability in their purchasing decisions. Here are some materials making waves:
- Organic Cotton: Grown without synthetic pesticides, it promotes healthier ecosystems.
- Recycled Polyester: Derived from post-consumer plastic bottles, this material helps diminish waste in landfills while providing durability.
- Vegan Leather: Pioneering alternatives like Pinatex, made from pineapple leaves, demonstrate how innovation can replace animal products in a stylish way.
The shift towards sustainable materials is significant as it not only addresses environmental concerns but also aligns with the values of consumers wanting to make a difference through their purchase choices. As more brands embrace these materials, we can expect a corresponding increase in aesthetic appeal and functional resilience. Furthermore, when these eco-friendly ID holders are introduced into corporate environments or travel scenarios, they contribute to a broader narrative of sustainability that consumers are yearning for.
Minimalist Aesthetics
Minimalism has emerged as a defining aesthetic in various realms, from architecture to graphic design, and accessory fashion is no different. When it comes to ID holders with zippers, the principles of simplicity, function, and elegance resonate strongly with a sophisticated audience.
The idea behind minimalist design is to strip away excess, focusing on functionality without compromising style. Users often seek holders that elegantly blend into their everyday lives while still serving a crucial role in organization. Characteristics of minimalist ID holders often include:
- Clean Lines and Shapes: An unembellished silhouette that emphasizes form and efficiency
- Neutral Colors: A palette dominated by whites, greys, and blacks lends itself to easy pairing with a variety of outfits
- Streamlined Features: Concealed zippers and discreet pockets contribute to ease without the bulk
As their popularity grows, minimalist ID holders showcase the merging of practicality with a cultivated sense of style. They are not merely accessories; they are part of a curated lifestyle that values clarity and purpose. Embracing minimalist designs, especially in fast-paced corporate environments or casual outings, presents an opportunity for users to express subtle sophistication.
"The beauty of minimalist accessories lies in their capability to adapt seamlessly into various contexts, enhancing the user's overall aesthetic without drawing unnecessary attention."
Contextual Usage
Understanding the various contexts in which ID holders with zippers come into play is crucial for recognizing their practicality and appeal. These holders are not merely accessories; they serve distinct functions depending on where they are used. Each environment has specific needs that these holders fulfill, making them an invaluable part of modern life.
Corporate Environments
In today’s corporate landscape, the way one presents oneself can greatly affect career dynamics. An ID holder with a zipper not only offers a convenient way to store identification but also adds an air of professionalism.
- Professional Appearance: Using an ID holder signals an attention to detail. For example, a sleek leather ID holder can complement formal attire, enhancing the overall aesthetic.
- Security and Accessibility: In high-security environments, such as banks or tech firms, having a reliable and secure way to carry ID is paramount. The zipper feature ensures that IDs stay put, minimizing the chance of misplacement or theft.
- Corporate Identity: Some organizations provide personalized ID holders branded with their logos. This not only reinforces corporate identity but also fosters a sense of belonging among employees.
Hence, in a corporate setting, these holders are not merely functional; they integrate with professional branding and corporate culture.
Travel Scenarios
Traveling often introduces a unique set of challenges where accessibility and safety become paramount. Here, the zipper ID holder shines.
- Easily Accessible: Whether at an airport or train station, travelers need to keep their IDs close at hand. An ID holder with a zipper allows quick access while keeping documents safe.
- Safety Features: For those traveling to new locales, securing important documents becomes a priority. A zipped holder minimizes the risk of items like passports slipping out during transit.
- Versatile Use: Many individuals use a zipper ID holder to store not only ID cards but also boarding passes, hotel confirmations, or insurance cards, streamlining the entire travel process.
All in all, in the context of travel, the zipper ID holder serves as a multifunctional travel companion, making journeys smoother.
Everyday Use Cases
In the hustle and bustle of daily life, simplicity and functionality are key. The zippered ID holder finds its relevance here too, meeting everyday needs with aplomb.
- Casual Convenience: For those who frequently attend events like fairs or concerts, an easily accessible ID holder can be a game changer. It allows holders to quickly show their identification without fumbling through bags.
- Student Life: Students often juggle multiple IDs from different institutions. A zipper ID holder can keep these organized and secure, essential for college life where IDs are needed regularly.
- Personal Safety: In crowded places, keeping valuables secure is important. The zipper provides a necessary layer of security, ensuring IDs and cards don’t fall out or get stolen.
Thus, across various everyday scenarios, zippered ID holders serve to simplify life, combining functionality with ease of use.
"The right accessory can transform any outfit and any situation—a well-chosen ID holder can do just that."
Care and Maintenance
Taking care of your ID holder with a zipper is not just about aesthetics; it plays a significant role in prolonging the life and functionality of the accessory. With the variety of materials used in these holders, understanding the specific care requirements is essential. Proper maintenance ensures that you get the most utility out of this practical tool while also keeping it looking sharp and presentable.
Cleaning Tips by Material
Different materials demand different cleaning techniques. Here’s a breakdown:
- Leather: Leather ID holders have a timeless charm. To clean, use a damp cloth to remove dirt. Avoid soaking the leather, as it can lead to damage. For deeper cleaning, a specialized leather cleaner is advisable. Follow up with a conditioner to keep the leather supple.
- Fabric: For fabric pouches, it’s best to check the care label first. If machine washable, toss it in a gentle cycle with cold water. Air drying is preferable to prevent shrinkage. For minor stains, use a mild detergent and softly scrub with a cloth.
- Synthetic Materials: Materials like nylon or polyester are quite durable. Most of the time, a damp cloth can wipe away any marks. If it’s really dirty, a mixture of mild soap and water can work well. Rinse thoroughly and let it dry completely to avoid any musty smells.
Remember, always spot test any cleaners on a small area before applying to the entire item.
Storage Recommendations
Storing your ID holder properly can also greatly impact its lifespan. Here are some practical storage tips:
- Avoid Prolonged Exposure to Sunlight: Sunlight can cause fading and deterioration, particularly for leather and fabric materials. Store your holder in a cool, dark place when not in use.
- Use a Designated Organizer: Consider using a small pouch or a compartment in your bag specifically for the ID holder. This will prevent it from getting scratched or tangled with other items.
- Keep Away from Sharp Objects: Zippers can easily snag on rough materials. Keep your holder away from sharp items that could cause holes or tears.
- Regularly Check for Wear and Tear: Inspection can catch minor damages before they escalate. If the zipper starts sticking or fraying, take the time to address those issues. Sometimes a little maintenance can stave off larger repairs.
By taking the time to clean and store your ID holder properly, you’ll maintain not just its appearance but its overall function. This practicality contributes to its versatility as an essential accessory for various scenarios in your daily life.
Market Overview
The market for ID holders with zippers is more than just a niche segment within the accessories realm; it embodies a blend of practicality and style that is drawing increasing attention. Understanding this market provides vital insights into consumer preferences, innovative designs, and evolving functionality that define these useful items today.
Leading Brands
In the realm of ID holders, several brands stand out for their quality, design, and customer satisfaction. Brands like Targus, Moleskine, and Samsonite have carved a significant space for themselves, offering products that cater to different needs and tastes. For instance:
- Targus focuses heavily on the tech-savvy consumer, providing ID holders that integrate seamlessly with a digital lifestyle, often featuring pockets for devices.
- Moleskine, known for its sleek, minimalistic aesthetic, creates holders that appeal to those who appreciate a sophisticated blend of function and design.
- Samsonite carries an emphasis on durability, making them a go-to option for frequent travelers needing reliable security for their identification and essentials.
These brands not only emphasize quality but also the adaptability of the products to various lifestyle needs, reinforcing the notion that ID holders with zippers can marry form and function effectively.
Price Range Considerations
When it comes to pricing, the market for ID holders with zippers is as diverse as the products themselves. Prices can fluctuate based on materials, design complexity, brand reputation, and added features.
- Budget Options: Many entry-level products can be found within the $10 to $30 range. These are often made from synthetic materials or less durable fabric but provide essential functionality.
- Mid-Range Choices: Products between $30 and $60 typically offer better material quality, such as coated fabric or faux leather, alongside more thoughtful design features and protection.
- Premium Segments: High-end options often exceed $60, featuring genuine leather, multiple compartments, and enhanced security. Brands such as Coach and Michael Kors appeal to those looking for luxury alongside utility.
In this diverse landscape, consumers can find options that cater to both their budgetary constraints and their desire for style. Understanding these price considerations helps consumers make more informed choices, ensuring they find an ID holder that suits both their functional and aesthetic needs.
The blend of utility and style in ID holders with zippers ultimately enhances their relevance in today's fast-paced lifestyles. Whether for everyday use or special occasions, the right ID holder makes a lasting impression.
Future Directions
The future of ID holders with zippers holds vast potential, shaped by the confluence of technology, consumer expectations, and design innovation. As the accessory market leaps into more refined realms, understanding these trends becomes essential, particularly for fashion influencers, stylists, marketers, and designers.
One significant aspect to consider is how emerging technologies are redefining the functionality and usability of these holders. This discussion plays a crucial role in demonstrating how traditional designs are evolving into smart alternatives that cater to the ever-changing landscape of consumer needs.
Emerging Technologies
Advancements in technology inevitably find their way into everyday products, and ID holders with zippers are no exception. One notable trend is the integration of RFID-blocking material to protect sensitive identification information. This is a game-changer for those who frequently find themselves in crowded areas where their IDs could be electronically scanned without their knowledge.
- Smart Wallet Integration: Some brands are beginning to fuse ID holders with smart wallet technology, allowing users to connect their IDs to smartphones. This enables users to access information quickly through an app, streamlining actions such as entry into certain venues.
- Durable Tracking Features: GPS capabilities are also emerging, helping users locate misplaced holders. For travelers or busy entrepreneurs, having a system that tracks belongings can provide significant peace of mind, helping to prevent loss of important documents.
- Eco-Friendly Materials: Sustainable and recycled materials are gaining traction in the market, driven by consumer demand for greener options. ID holders made from repurposed plastic or organic cotton can appeal to environmentally-conscious users without sacrificing style.
These technologies position ID holders more competitively within the accessory market, making them not just practical items, but essential components of modern life. The focus is no longer just on aesthetics; it is now about crafting items that blend seamlessly with technology, making everyday activities smoother and more secure.
Potential Innovations in Design
As the landscape for ID holders with zippers shifts, impressive innovations are on the horizon. Here are a few directions designers might take:
- Modular Designs: Imagine a holder where you can mix and match components based on personal style or specific needs. This flexibility can attract a wider audience, as consumers have varying tastes and requirements throughout the day.
- Enhanced Organizational Features: With an influx of cards and IDs in our lives, future designs could incorporate smarter organization systems, making it easier for users to find what they need when they need it. Think of integrated compartments for additional items like keys or cash.
- Personalization Options: The ability to customize holders further may take precedence. Personalized colors, monograms, or even tailored sizes will cater to individual preferences and needs, enhancing customer connection and loyalty.
In summary, as we peer into the future of ID holders with zippers, it becomes evident that technology and innovation will elevate their role from mundane accessories to vital lifestyle components. Embracing these changes will not only meet consumer demands but also shape a new narrative in the realm of functional fashion.
Closure
The exploration into ID holders with zippers emphasizes their multifaceted nature and their increasing prevalence in both casual and formal spaces. As we have seen throughout this article, these accessories serve not only a practical purpose but also a stylistic one. Their design can cater to various tastes and functions, making them essential tools for organization and security in busy lifestyles.
Summary of Key Insights
Throughout our discussion, several key points emerged that underline the value of ID holders with zippers:
- Versatility: These holders find applications across numerous settings, from corporate offices to travel scenarios, showcasing their adaptability.
- Style and Material: The choice of material—be it leather, fabric, or synthetic—affects both the utility and aesthetic appeal of these holders.
- Security Features: With the inclusion of zippers, the design inherently offers a higher level of security for personal identification and valuables.
- Trends and Innovations: As consumer preferences evolve, trends such as sustainable materials and minimalist designs are shaping new directions in ID holder designs.
The discussion also highlighted the potential for innovation, particularly in response to technological advancements, which can further enhance functionality without compromising style.
Final Thoughts
As you ponder the possibilities, consider the ways these ID holders can refine and enhance your daily routines. Their benefits extend beyond functionality; they convey your personal style and organizational acumen. So next time you reach for your ID holder, remember its role is not just about keeping things safe—it's also about making a statement.
